Bitcoin Gifts: Fold and Blackhawk Network Present Everyday Crypto Gift Cards
In a groundbreaking move, Fold, a leading Bitcoin financial services company, has partnered with Blackhawk Network (BHN), a leading branded payments provider, to distribute the Fold Bitcoin Gift Card across major U.S. digital retail platforms and eventually physical retail locations.
Launched in May 2025, the Fold Bitcoin Gift Card aims to open access to Bitcoin for millions of consumers who already use gift cards. With this partnership, Fold is set to capture a share of the $300 billion U.S. gift card market, making Bitcoin gifts as mainstream and simple as traditional gift cards.
The partnership leverages BHN's extensive distribution network of over 400,000 retail and digital commerce locations, including major retail chains, loyalty programs, and e-commerce channels. This collaboration broadens Fold's reach, making it easier for consumers to gift Bitcoin without requiring technical knowledge or a cryptocurrency wallet.
According to Will Reeves, Fold's Chairman and CEO, the Fold Bitcoin Gift Card is designed to meet people where they are and integrate Bitcoin into their financial lives. Jennifer Philo, GVP of Global Commerce at BHN, stated that Fold exemplifies a forward-looking partner that is creating products that bring Bitcoin into the center of how consumers engage with money and build long-term value.
The Fold Bitcoin Gift Card is currently available on select online platforms and at foldapp.com, with additional online retailers joining soon. Plans for in-store distribution are set for the end of 2025. The Bitcoin Gift Cards will be one of the most broadly distributed bitcoin gift products in the US market.
Gift card recipients can redeem their Fold Bitcoin Gift Card through the Fold App. As the partnership progresses, Fold plans to add more online retailers, making it even more accessible for consumers to embrace cryptocurrency by helping them earn, save, and spend smarter.
This move is expected to increase mainstream consumers' access to Bitcoin by bringing the cryptocurrency into everyday commerce. BHN understands that consumers today expect more flexibility in how they give and store value, and cryptocurrencies like Bitcoin are becoming part of that equation.
For more information, you can read the press release and articles from sources like TheCryptoBasic, CoinCentral, and FinTech Weekly, which provide extensive coverage of the partnership and its strategic goals. Fold's official Twitter handle @fold_app also confirmed the rollout, showcasing the scale of the distribution. The primary source for this information can be found in Fold’s and Blackhawk Network’s joint press release on Nasdaq’s website.
The partnership between Fold and Blackhawk Network is set to revolutionize the lifestyle of consumers by integrating Bitcoin into the $300 billion U.S. gift card market, providing an easy way for people to invest in Bitcoin without requiring technical knowledge. This Project, on the horizon of mainstream acceptance, utilizes technology to bring Bitcoin into everyday commerce and long-term value.
