Betsson Group designates Smook as the new Head of Affiliates.
Fresh Take:
Betsson Group's Affiliate department welcomes Triston Smook as their new Head, ready to forge ties and drive traffic to over 20 Betsson brands!
Navigating the Digital Lands with Affiliates
With Smook at the helm, the task ahead includes fostering relationships, raking in traffic for Betsson brands, and engaging with various stakeholders.
Smook's road to this role? He started as a Key Affiliate Manager in October 2019 and climbed his way up, becoming an Affiliate Business Development Manager in December 2020 and a Senior Affiliate Business Development Manager just in February 2022.
An Affiliate and Business Development guru with 18 long years under his belt—in gambling, casinos, and global markets spanning North America, Latin America, and Europe—Smook's moves have been varied, from Legolasbet and Betwinner Affiliates to Standard Bank Group, Osiris Trading, THG Sports, Marble Gold, and beyond.
Malta, here he comes! Based at Betsson's headquarters, he embarks on his new role with expertise in digital marketing, contact centers, electronic payments, risk, affiliate management, business development, and more.
Betsson Group Affiliates, formerly known for its footsteps in Europe, has recently sniffed out fresh hunting grounds in Latin America. As of September, the group dipped its toes in Mexico, launching casino gaming and sports betting for local bettors via the betsson.mx platform.
Jumping the Career Ladder
Smook's career story began in 2000 as an Online Banking Support Consultant for Standard Bank Group in Johannesburg, transitioning briefly to Osiris Trading before joining the sports world with THG Sports and Marble Gold for an extended spell.
In his new lair at Betsson, Smook is all set to apply his combination of skills, knowledge, and experience to make the affiliate program a success. Let's cheer for this journey and see where it takes us!
Betsson Group Affiliates might strengthen their Latin American strategy by:
- Painting a Local Picture: Decking out content and promotions tailored for the local flavor.
- Party Partnerships: Embracing strategic partnerships for increased brand visibility alongside local sports teams, influencers, and more.
- The Right Tools: Arm themselves with smart, cutting-edge tools to empower their affiliates effectively.
- Sweetening the Pot: Attracting customers with engaging bonuses and rewards that promote both acquisition and retention.
- Smook, the new Head of Betsson Group's Affiliate department, will leverage technology and his experience in affiliate management, business development, and digital marketing to drive traffic to over 20 Betsson brands.
- In his new role, Smook will engage with various stakeholders, foster relationships, and potentially explore sports betting opportunities, given his extensive background in the gambling and sports industries.
- With Smook's appointment, Betsson Group Affiliates, known for their European footprint, may focus on expanding their business in Latin America, following their recent foray into the market via the betsson.mx platform.
- In the future, Betsson Group Affiliates might adopt locally tailored content and promotions, strategic partnerships with local sports teams and influencers, and cutting-edge tools to strengthen their affiliate program and further penetrate the Latin American market.
- As Smook ascends his career ladder, he brings with him a wealth of knowledge and experience from his previous roles at Osiris Trading, THG Sports, Marble Gold, and various casino and gambling companies, which he will undoubtedly use to make Betsson's affiliate program a success in 2022 and beyond.
