"Barkley Ends 2020 on a High Note, Securing Control of Four Post Breakfast Cereal Labels"
Post cereal brands, including well-known choices such as Cocoa Pebbles, Fruity Pebbles, Marshmallow Fruity Pebbles, Great Grains, Honey Bunches of Oats, and Honeycomb, have announced a significant shift in their marketing strategies.
The CPG giant has appointed Barkley, an independent advertising agency based in Kansas City, as the agency of record for these brands. The appointment comes after a thorough and strategic review process that began in September and was overseen by search consultancy Pile+Company.
The review process involved a competitive bidding among multiple advertising agencies. Barkley demonstrated its success in winning contracts, as evident by its recent wins, and was ultimately chosen for its creative and strategic approach.
Pile+Company confirmed its involvement in the review but declined to comment further. The source familiar with the process is unnamed.
The win comes a month after Barkley was appointed agency of record for Motel 6, marking a strong end to the year for the agency. The appointment for Post cereal brands indicates a consolidation of the brand's marketing efforts, moving from working with multiple agencies to working with a single shop.
The review process was a crucial decision-making process for the Post cereal brands, as they aim to refresh their marketing strategies. The appointment of Barkley is expected to bring fresh perspectives and innovative ideas to the table, helping to revitalize these iconic cereal brands.
Barkley originally selected the agency to handle marketing for Great Grains, Honey Bunches of Oats, Honeycomb, and the Pebbles family of brands in September, but the search results do not provide the specific name of the agency chosen at that time.
The Post cereal brands are looking forward to working with Barkley and are excited about the possibilities that this partnership presents. With Barkley's expertise in marketing and advertising, these beloved cereals are poised for a bright future.
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