Balkan Bros: A Tale of Long-Term Connections and Creativity
Balkan Brothers: Crafting Reliance Through Advancements from Progressive Insurance to AWS
The remarkable story of Balkan Bros Agency is rooted in the power of long-term relationships, trust, and innovative creativity. From their solid start with Progressive Insurance back in 2016, the agency's evolution has been fueled by a series of collaborations that have transformed them into the versatile entity they are today.
Their shared journey with Progressive didn't end when the design phase wrapped up – it bloomed into an unbreakable bond that propelled the agency to new heights, eventually leading to a groundbreaking partnership with AWS.
Riding the Waves with Progressive
Progressive first crossed paths with Balkan Brothers on the virtual platform, Dribbble, in 2016, recruiting the agency to redesign their agent portal used by a colossal 30,000 agents. Their initial brief soon blossomed into a long-term alliance, as the dynamic team at Balkan Bros became a key player in Progressive's product design.
After the triumphant redesign of the agent portal, BB Agency leaped into action for HomeQuote Explorer, Progressive's flagship insurance tool. They injected fresh life into the UX/UI and front-end prototyping, leading to exceptional user satisfaction scores that consistently exceeded 90%. This testament to their skills is a clear reflection of their knack for creating impactful solutions [1][2].
Balkan Bros. impressed Progressive with their ability to seamlessly assimilate into their workflow and tackle projects with unparalleled speed and clarity. As a result, they became Progressive's go-to partner for future ventures.
Stepping into New Horizons: AWS
Enter the year 2020, when Progressive's very own design lead moved to AWS. Naturally, BB Agency was called upon to help design a cutting-edge supply chain platform within AWS's expansive infrastructure domain. Despite venturing into uncharted waters in terms of industry, pace, and challenges, their previously established relationship with their contact enlightened by the name of Tom, allowed them to dive headfirst into this exciting endeavor.
This new opportunity saw BB Agency leading product design efforts and collaborating closely with AWS teams, shaping the UX and visual language for the platform's inaugural launch. They also went beyond the call of duty, producing demo videos and internal presentations for AWS leadership, debuting the innovative platform at the prestigious AWS re:Invent event in 2021 [3].
This project not only marked a significant expansion of BB Agency's collaborative ventures but also served as the beginning of an even broader collaboration with AWS.
Opening New Doors with Dribbble
Dribbble, the coveted online design community, has been a pivotal force in BB Agency's footing and growth over the years. It was through this connector that Progressive first spotted the agency, and the platform has consistently provided them with high-quality leads ever since. Through Dribbble, Balkan Bros has established long-term partnerships with illustrious brands, such as Teachable and Otsuka Pharmaceuticals, redesigning their websites and brands for multiple U.S.-based health products, respectively.
However, that's not where Dribbble's impact ended – they have also facilitated fruitful collaborations with ThoughtSpot and other enterprise-level companies, enabling rebrands for tech startups like NuxtJS and Material UI. Just recently, they secured a substantial $150,000 project through Dribbble, highlighting the platform's vital role in bringing serious and long-lasting clients to their doorstep [4].
Preparing for the Next Act: A Global Expansion
As they celebrate their 15-year anniversary in 2025, Balkan Bros is gearing up for an ambitious rebrand, aimed at positioning themselves as a top-tier creative agency catering to international brands and nimble startups alike, while preserving their core beliefs of clarity, consistency, and meaningful relationships.
Presently, the versatile team at BB Agency consists of a culturally diverse group, representing over 10 nations, working harmoniously from 16 locations worldwide. Despite their rapid growth, BB Agency remains steadfast in their main objective: producing high-quality work and building strong, long-lasting partnerships with each and every client, ensuring that no one feels overlooked.
Salient Lessons
- The Long Game Wins: The seven-year collaboration between BB Agency and Progressive reflects the far-reaching impact of trust, consistency, and commitment to strong relationships [1].
- Dribbble: An Opportunity Generator: Dribbble has served as both the catalyst for initial collaborations and the sustainer for long-term relationships, demonstrating its power as a tool for acquiring top-tier clients [4].
- Adaptability and Technological Agility: BB Agency's ability to navigate diverse projects while maintaining streamlined internal workflows has underscored their agility across various industries and technologies [1][3].
- The Next Chapter: BB Agency's upcoming rebrand is a clear statement of their readiness to embrace new ventures, all while staying rooted in their creative essence [5].
Currently, the driven team at BB Agency continues to prioritize steady growth and solid partnerships, weaving their magic on Dribbble and delivering imaginative solutions with unwavering dedication and precision.
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[1] https://www.balkanbros.agency/industries/progressive-insurance[2] https://www.balkanbros.agency/work/progressive-insurance[3] https://www.balkanbros.agency/work/aws[4] https://www.balkanbros.agency/work/[5] https://www.balkanbros.agency/about/
- The unique story of Balkan Bros Agency, fueled by long-term relationships and innovative creativity, extended to the realm of finance with their collaborative projects with Progressive Insurance.
- In their pursuit of technological advancement, Balkan Bros also partnered with Amazon Web Services (AWS), showcasing their versatility in the realm of business and technology.
