AV1 to Slash European Mobile Traffic, But Adoption Faces Hurdles
AV1, a next-generation video codec, is set to significantly reduce European mobile traffic. Backed by tech giants like Google, Meta, and YouTube, along with Vodafone, AV1 promises smoother, less data-intensive video streaming on phones. However, its widespread adoption faces challenges, including battery drain and CPU usage from software decoding.
AV1's potential is undeniable. It can compress video streams by about 30% compared to older codecs, leading to substantial traffic reduction - potentially hundreds of petabytes a year in Europe alone. Yet, software decoding of AV1 currently drains batteries and uses more CPU, posing a challenge for users.
Hardware support for AV1 is limited, with only high-end phones offering it. Even then, consistent performance remains a hurdle due to the lack of a universal benchmark. Ensuring good AV1 playback on lower-cost devices requires complex modeling by content providers. As for mobile phones, while initial support is appearing in flagship devices like Google's Pixel 10 series, widespread hardware support is expected to roll out progressively from 2025, with mainstream inclusion likely becoming standard in high-end phones around 2025-2026.
AV1's widespread adoption could revolutionize mobile video streaming, but challenges remain. With major players like Google, Meta, YouTube, and Vodafone supporting AV1, the future looks promising. As hardware support improves and software decoding efficiency increases, AV1 may become the dominant standard, paving the way for its successor, AV2.
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