Automotive software subscriptions encounter an unclear path moving forward
Volkswagen has introduced a new monthly power upgrade service for its electric models, priced at £16.50 per month. This upgrade, already homologated for higher power band, has been met with a mixed response from customers.
The additional cost for this power upgrade has caused dissatisfaction among customers, who argue that the technology is already fitted to their electric cars. This contention has led to negative reactions towards the new service, with some customers expressing their disappointment that they are required to pay for a feature that is already installed.
Despite the criticism, the identity of the company or person behind the £16.50 monthly service package for Volkswagen electric models remains undisclosed.
The power upgrade for Volkswagen's electric models is a feature that is already installed but requires an additional cost to be unlocked. This has led to concerns that the upgrade is more of a revenue-generating scheme rather than a genuine improvement in performance.
The controversial power upgrade has also dampened enthusiasm for a potential new revenue stream for car manufacturers. While the concept of subscription-based services for car features is not new, the application of this model to a feature that is already installed has raised questions about the ethics of such practices.
As Volkswagen continues to push the boundaries of electric vehicle technology, it remains to be seen how this power upgrade controversy will affect customer perception and the company's overall strategy moving forward.
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