Automotive Industry Update: Qualcomm, Epic Games, VicOne, DENSO, ROHM, and Hyundai Mobis make headlines in Connected Car News.
Hyundai Mobis and Qualcomm Technologies have announced a significant collaboration that aims to revolutionize the automotive industry by integrating the Unreal Engine directly into Snapdragon automotive platforms. This partnership is set to empower global automakers to deliver immersive user experiences, as seen in the visually stunning cockpit of the recently unveiled Cadillac Escalade.
Enhanced In-Car Digital Environment
The integration of Unreal Engine with Qualcomm's Snapdragon Cockpit platforms significantly enhances automotive user experiences. By enabling ultra-realistic visuals, smooth graphics performance, and advanced interactive interfaces within vehicle cockpits, this combination delivers immersive, pilot-inspired digital instrument clusters and displays. These improvements in usability, aesthetics, and responsiveness are set to redefine modern automotive environments.
Snapdragon Ride Flex SoCs, paired with Unreal Engine graphics, power cockpit digital displays that are visually rich and responsive. This integration supports seamless rendering of complex 3D graphics and real-time visualization, contributing to faster and more intuitive user interactions inside the vehicle.
Moreover, Snapdragon automotive chips, such as the Snapdragon 8155, provide ultra-smooth computing performance that supports voice controls, facial recognition, and adaptive cockpit features. These advanced interactive features, often coupled with Unreal Engine-rendered interfaces, create a cohesive user experience that feels natural and personalized.
Revolutionizing Vehicle Interaction
The impact on automotive user experience includes enhanced visual fidelity and realism in cockpit displays and infotainment, increased responsiveness and smooth operation of UI elements, support for advanced interactive features like voice, gesture, and facial recognition, and more immersive and driver-focused digital cockpit designs inspired by aviation.
This collaboration between Hyundai Mobis and Qualcomm Technologies elevates the in-car digital environment to be more immersive, intuitive, and user-centric, substantially improving how drivers and passengers interact with vehicle systems.
Other Notable Developments
In related news, VicOne has achieved TISAX Level 3 certification, guaranteeing the highest level of data protection and cybersecurity. This partnership aims to address the increasing demand for electronic components and semiconductors required for electrification of vehicles.
Hyundai Mobis has also unveiled 65 mobility technologies for commercialization within the next two to three years, including world-first technologies in major core component areas such as airbags, lamps, braking, and steering systems. The company's R&D Tech Day, themed 'Collective Inspiration', attracted international clients, including those from Europe.
Hyundai Mobis's focus on electrification and electronics is evident in its R&D investment of approximately 1.7 trillion KRW this year. The '2024 R&D Tech Day' was held at its Uiwang Research Center, where the new HMI solution offers powerful, never-before-seen, in-cabin visualization capabilities. The technology collaboration provides exclusive access to Unreal Engine tools with optimized features.
DENSO CORPORATION and ROHM Co., Ltd. have also agreed to start consideration of a strategic partnership in the semiconductor field. These developments underscore the industry's focus on innovation and collaboration to meet the demands of the evolving automotive landscape.
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- The partnership between Hyundai Mobis and Qualcomm Technologies, utilizing Unreal Engine and Snapdragon automotive platforms, not only revolutionizes the automotive industry but also extends to the field of finance, as both companies invest significantly in research and development.
- In the realm of technology, this collaboration aims to improve the finance sector by facilitating the creation of advanced interactive features, such as voice controls and facial recognition, within vehicles, which can further be integrated with financial services for seamless and secure transactions.
