Audi Weighs Electric TT Future, Could Share Porsche's EV Sports Car Tech
Porsche is grappling with the challenge of maintaining the thrill of its combustion-powered sports cars in their electric counterparts. Meanwhile, Audi is contemplating a fully electric successor to its TT model, potentially leveraging Porsche's electric sports car expertise.
Audi's next-generation TT could be its first fully electric sports car, positioning it as an accessible alternative to Porsche's electric offerings. The decision lies with Audi's management in Ingolstadt, who have hinted at the possibility of producing the electrified Concept C, a spiritual successor to the TT.
Audi's chief creative officer, Massimo Frascella, has expressed a strong connection to the original TT's design legacy. The broader electrification strategy at Audi focuses on EVs for road-going performance, while combustion technology is retained for motorsport and extreme track applications. If the TT returns as an EV, it could potentially share its platform with Porsche's upcoming electric Boxster and Cayman, benefiting from Porsche's technological advancements in electric sports cars.
Audi CEO Gernot Döllner has stated that reviving the TT is 'thinkable' and part of the brand's DNA. If Audi proceeds with an electric TT, it could provide enthusiasts with an alternative to traditional sports cars while benefiting from Porsche's technological advancements.
Audi's potential electric TT, leveraging Porsche's expertise, could offer enthusiasts a new, exciting option in the electric sports car segment. The final decision on the TT's electric future lies with Audi's management, with the possibility of a production version of the Concept C on the horizon.
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