Ather, powered by Rizta, is closing the distance in electric two-wheelers (E2W) rankings with Ola.
In the rapidly evolving electric two-wheeler market in India, Ather Energy and Ola Electric are two major players vying for dominance. While Ola Electric once held a significant lead with its aggressive pricing and tech-first approach, Ather Energy has been steadily gaining ground through trusted service, robust dealer networks, and steady sales growth.
Recent figures show that Ather Energy's market share has grown steadily, reaching approximately 14.4% in June 2025. This is a marked increase from 13.4% in May 2025, supported by increased sales and retail expansion plans. In comparison, Ola Electric's market share has declined significantly over the recent period, dropping from nearly 38% in early 2023 to about 31% by May 2024, and further down to approximately 30% by the end of FY25.
Ola Electric's decline can be attributed to several factors, including aftersales and service challenges, vehicle registration delays, and increased competition. In contrast, Ather Energy has strengthened its position through product reliability, service network, and incremental market gains.
In July 2025, Ather Energy sold 10,754 units of electric two-wheelers, capturing a 16% share in the market. This is just 500 units shy of Ola Electric's monthly sales of 11,270 units, which accounted for a 16.6% share in the market.
While Ola Electric faced delivery gaps in February, March, and April, these issues have since been addressed, starting from April. The company dispatched 68,192 units in Q1FY26, a decline from 125,198 units in the same quarter last year. However, Ola Electric reported registrations of 60,000 units and deliveries of 68,000 units in Q1FY26.
Looking ahead, Ola Electric is betting on its new Gen 3 scooters and the upcoming Roadster electric bike to drive volumes in the coming quarters. Ather Energy, on the other hand, plans to double its retail network to 700 centres across the country by the end of FY26.
As of March 31, 2025, Ather Energy had 351 centres in India, with nearly half located in the South. The company attributes its market share gains to the strong performance of its family-focused electric scooter, the Rizta, which is priced aggressively, with ex-showroom prices ranging from ₹99,999 to ₹114,500.
In summary, Ather Energy's market share growth reflects a gradual but firm climb, while Ola Electric is experiencing a notable decline in the competitive electric two-wheeler market. The future of the electric two-wheeler market in India promises to be an exciting and closely contested battle between these two industry giants.
| Company | Market Share (approx.) | Trend | Key Factors | |----------------|-----------------------|-----------------------------|------------------------------------------------------| | **Ather Energy** | 14.4% (June 2025) | Growing steadily | Solid product, expanding retail footprint, good service network | | **Ola Electric**| ~30-31% (mid-2025) | Declining from earlier highs | Aftersales issues, delayed registrations, increased competition |
- The finance industry, especially business technology, is closely monitoring the electric vehicle market, with a specific focus on the competition between Ather Energy and Ola Electric in the Indian electric two-wheeler industry.
- Ather Energy's finance opportunities might prosper with its steady market growth, fueled by increased sales and retail expansion plans, like doubling its retail network to 700 centres across the country by the end of FY26.
- Lifestyle choices for consumers may adapt as the electric two-wheeler market evolves, prompted by the product reliability and service network maintained by both Ather Energy and Ola Electric.
- The finance landscape of the Indian automotive industry will see substantial shifts as the growth of electric vehicles, such as similar products offered by Ather Energy and Ola Electric, capture larger market shares and influence consumer behavior.
- The decline in Ola Electric's market share, despite the launch of new Gen 3 scooters and the upcoming Roadster electric bike, signifies possible challenges in overcoming aftersales and service problems, vehicle registration delays, and increased competition− areas that could affect the finance and business sector of the electric vehicles industry.
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