Artificial Intelligence Initiative in Dubai Introduces First Emirati AI Family for Boosting Community Interaction
The AI-powered virtual 'Emirati Family' initiative, a groundbreaking digital project by Digital Dubai, is revolutionizing the way government messages about Dubai's digital services are delivered. This innovative approach uses AI-driven virtual characters, representing an Emirati family, to make digital government communications more accessible, personal, and easy to understand[1][5].
The initiative started with the introduction of 'The Girl', a virtual character dressed in modern Emirati attire, who appeared in a social media video[7]. The public was invited to vote on her name, marking an inclusive and engaging start to the project[2]. More family members, including a father, mother, and brother, will soon join the virtual household[1][4].
The virtual family members are part of a culturally rooted storytelling approach, reflecting Emirati values, diversity, and aspirations. They serve as a bridge between the government and the public, particularly younger digital-native generations[3]. This initiative is a significant step towards making innovation more relatable for families, youth, and multilingual audiences[6].
The characters use advanced data tools to share key messages about smart city services and digital life in Dubai through social media and other channels. The aim is to make government communications more engaging and inclusive[1][5]. The initiative aligns with Dubai’s vision of technological innovation and sustainable, people-centric digital governance[1][5].
This project is part of Dubai's broader strategy for digital transformation, continuing Dubai's efforts to create a people-centric, AI-driven future[8]. By using animated characters, the initiative aims to simplify communication about digital services, making them more understandable for a wide audience[3].
[1] https://www.emirates247.com/news/emirates/digital-dubai-launches-ai-powered-virtual-emirati-family-for-raising-awareness-about-digital-services-2021-09-20-1.712831 [2] https://www.khaleejtimes.com/news/government/public-can-choose-name-of-virtual-emirati-girl-character-launched-by-digital-dubai [3] https://www.arabianbusiness.com/technology/412408-digital-dubai-launches-ai-powered-virtual-emirati-family-for-raising-awareness-about-digital-services [4] https://www.zawya.com/mena/en/press-release/companies-news/digital-dubai-launches-ai-powered-virtual-emirati-family-for-raising-awareness-about-digital-services-n-AJ07QM [5] https://www.khaleejtimes.com/news/government/dubai-aims-to-make-innovation-more-relatable-for-families-youth-and-multilingual-audiences [6] https://www.arabianbusiness.com/technology/412408-digital-dubai-launches-ai-powered-virtual-emirati-family-for-raising-awareness-about-digital-services [7] https://www.khaleejtimes.com/news/government/public-can-choose-name-of-virtual-emirati-girl-character-launched-by-digital-dubai [8] https://www.arabianbusiness.com/technology/412408-digital-dubai-launches-ai-powered-virtual-emirati-family-for-raising-awareness-about-digital-services
- This AI-powered virtual 'Emirati Family' initiative, a significant step towards making innovation more relatable for families, youth, and multi-lingual audiences, aligns with Dubai’s vision of technological transformation and a people-centric, AI-driven future.
- By using culturally rooted storytelling and animated characters, the initiative aims to simplify communication about digital services, making them more understandable for a wide audience, including youth and digital-native generations, in the community.
- The introduction of the virtual family members, along with the use of advanced data tools, marks a transformation in government communications, as they make digital messages about Dubai's services more accessible, personal, and easy to understand, leveraging artificial intelligence technology.
