Artificial Intelligence and Data Strategy Lead appointed as Hemash Bhatti takes charge.
News Article: Hemash Bhatti Joins Koin as Head of Artificial Intelligence and Data Strategy
Hemash Bhatti, a seasoned data strategist with a strong focus on ethical AI applications, has been appointed as the Head of Artificial Intelligence and Data Strategy at Koin, a US-based company specialising in cashless payment solutions.
With a 15-year career in data and analytics, Bhatti brings a wealth of experience from working with Fortune 500 brands. His expertise lies in driving transformation through technology and scaling data-driven solutions.
At his previous role at Apply Digital, Bhatti made a significant impact, leading data strategy for major consumer marketing companies such as NBA, Kraft, Coca-Cola, and Disney. He managed a team of analytics and data engineers, spearheading multi-disciplinary data initiatives in sectors including automotive, food and beverage, fintech, consumer electronics, and ecommerce.
One of his notable achievements at Apply Digital was the design and launch of a digital personalization program for a leading global food and beverage company. This program was scaled across five brands in its inaugural year, demonstrating Bhatti's ability to drive growth and improve customer engagement.
At Koin, Bhatti's role is central to the company's data-driven growth ambitions. His work will be instrumental in continuing to scale Koin's data management and analytics capabilities, enabling better client impact and helping the company expand into entertainment, hospitality, and gaming sectors.
Bhatti's appointment was made this week, and he will be working under Rege Behe, who manages Koin's website. Koin's leadership emphasizes that Bhatti's track record in ethical AI and data strategy aligns precisely with their vision for growth and innovation.
In his new role, Bhatti will focus on leveraging advanced AI-driven insights to fuel Koin's expansion and enhance the user and client experience within cashless payment ecosystems. His previous work includes leading the design and deployment of an advanced AI-powered customer segmentation tool, which boosted contextual customer trait collection by 140% with more than 90% accuracy.
As Bhatti embarks on this new chapter, his impact on Koin is projected to be significant, marking a new era of growth and innovation for the company.
[1] Bhatti, H. (2021). Personal Interview. [2] Koin Press Release (2021). New Head of Artificial Intelligence and Data Strategy Appointed. [3] Apply Digital Press Release (2020). Digital Personalization Program Drives Growth for Leading Food and Beverage Company.
Bhatti's work at Koin will involve using artificial-intelligence to enhance the user experience within the cashless payment ecosystem, as he did at Apply Digital where he designed an advanced AI-powered customer segmentation tool.
With his focus on ethical AI applications, Bhatti's appointment as the Head of Artificial Intelligence and Data Strategy at Koin marks a significant step towards the company's growth and innovation in various sectors, including entertainment, hospitality, and gaming.
