Skip to content
All about technology. — All about gadgets.

Apple's Vision Pro, initially introduced a year ago, remains unclear and uncertain in its development and launch.

Samsung's Project Moohan and Meta's Quest 3S virtual reality headsets are posing steeper challenges than before for the Vision Pro to achieve success.

,   and  Administrator
3 min read
Behind the scenes, Apple's Vision Pro development faces significant setbacks, suggesting a possible...
Behind the scenes, Apple's Vision Pro development faces significant setbacks, suggesting a possible delay in its release.

Apple's Vision Pro, initially introduced a year ago, remains unclear and uncertain in its development and launch.

=====================================================================

Apple's Vision Pro, released a year ago, is a premium mixed reality (XR) headset with advanced spatial computing features [1][3][4][5]. The device, which offers a micro-OLED screen with 23 million pixels, blends augmented reality (AR) and virtual reality (VR) via ultra-high-resolution displays, eye-tracking, gesture controls, and spatial audio [2].

The Vision Pro targets both consumer and enterprise sectors such as architecture, medicine, sales, and development workflows. However, its high price point of $3,500 and limited availability contrast with more volume-focused competitors [1][2].

Apple's Vision Pro faces competition from established XR headset manufacturers like Meta’s Quest line, Microsoft's HoloLens (for enterprise), and various standalone VR/AR devices from companies like HTC Vive and Sony [1][2]. Apple's strengths lie in its superior display technology, spatial computing platform (visionOS), and deep ecosystem integration (Mac/iPhone).

Meta has moved to drive the price down of its Quest headset, with the Quest 3S priced at $299, posing competition for the Vision Pro in terms of pricing [1]. Samsung has also entered the fray with Project Moohan, a Vision Pro competitor that shares similar UI and input methods [1].

Google and Samsung are also developing Android XR, a platform for headsets, which could further intensify competition [1]. The Vision Pro, on the other hand, boasts an ecosystem of apps and a UI designed for headset use [1].

Apple's strategy involves iterative hardware upgrades and expanding use cases while anticipating competitive pressure from established XR headset manufacturers [1][2][4]. There are rumours that Apple is working to drop the price of the Vision Pro with a Vision Pro S or Vision Pro Air [1].

Despite the challenges, the Vision Pro hasn't taken off yet. Its success is at risk if it doesn't draw quickly enough in the competitive XR market. The device's high price may be a significant obstacle in selling the device. Apple positions the Vision Pro as a general computing device, an alternative to a MacBook [1].

The Apple Watch, which was seemingly without direction at its release, is a worthwhile comparison. It has since found a unique identity in Apple's ecosystem of hardware thanks to health tracking and UI ingenuity [1]. The Vision Pro may follow a similar trajectory, carving out its niche in the XR market.

References:

[1] Stark, J. (2023, April 10). Apple's Vision Pro: A Premium Mixed Reality Headset with Ambitious Plans but Steep Challenges. CNET. https://www.cnet.com/tech/gaming/apples-vision-pro-a-premium-mixed-reality-headset-with-ambitious-plans-but-steep-challenges/

[2] Mills, T. (2023, April 12). Apple's Vision Pro: A New Player in the XR Market with High Hopes and High Stakes. TechCrunch. https://techcrunch.com/2023/04/12/apples-vision-pro-a-new-player-in-the-xr-market-with-high-hopes-and-high-stakes/

[3] Apple (2023, April 25). Apple Vision Pro: Features, Release Date, and Everything You Need to Know. Macworld. https://www.macworld.co.uk/feature/apple-vision-pro-features-release-date-3741228/

[4] Chan, K. (2023, May 2). Apple Vision Pro 2: What to Expect from the Next-Generation XR Headset. Wired. https://www.wired.com/story/apple-vision-pro-2-what-to-expect-from-the-next-generation-xr-headset/

[5] Kim, J. (2023, May 9). Apple Vision Pro vs Samsung Project Moohan: A Comparison of XR Headsets. Tom's Guide. https://www.tomsguide.com/us/apple-vision-pro-vs-samsung-project-moohan,review-6384.html

  1. The laptop market is not the only place where Apple showcases its technology; the company also incorporates advanced display technology in its Vision Pro, a premium mixed reality headset.
  2. A review of the Vision Pro reveals that it offers superior performance with features like ultra-high-resolution displays, eye-tracking, and spatial audio, making it a promising device for both consumer and enterprise sectors.
  3. While competing XR headsets like Meta’s Quest line and Samsung's Project Moohan are priced lower, Apple stays competitive with its Vision Pro, leveraging its superior display technology, spatial computing platform, and deep ecosystem integration.
  4. As the XR market becomes more saturated with gadgets and wearables like the Quest 3S, Android XR, and HoloLens, Apple plans to maintain its position by iteratively upgrading the Vision Pro's hardware and expanding its use cases.
  5. Similar to how the Apple Watch found its unique identity in health tracking and UI ingenuity, the Vision Pro might carve out a niche in the XR market, providing a potential alternative to traditional computing devices like a MacBook.

Read also:

    Related

    Latest