Apple's New MacBook Pro to Enter Touchscreen Market This Fall
Apple is set to enter the touchscreen laptop market with a new MacBook Pro, expected to start production as early as next fall. This move comes as Apple users have noticed touch-optimised features in the latest macOS version, hinting at a potential shift in the company's strategy.
Apple has been dabbling in touchscreen devices since the launch of the iPad Pro, and now it seems they're ready to bring this technology to their MacBook line. The new MacBook Pro is expected to run the full version of macOS, not iPadOS, positioning it as a potential top touchscreen laptop platform.
This isn't Apple's first foray into touchscreen laptops. Microsoft has been offering touchscreen laptops since 2013 with the Surface Pro, and in 2015, they released the Surface Book, their first touchscreen laptop. The Surface Laptop, launched in 2017, even competes directly with the MacBook Air. Apple's upcoming touchscreen MacBook Pro is expected to go head-to-head with these Microsoft devices in terms of touch input.
The upcoming Apple touchscreen MacBook Pro promises to bring a new level of interactivity to the MacBook line. With touch-optimised macOS and the ability to run iPad apps, Apple is positioning the Mac as a strong contender in the touchscreen laptop market, ready to compete with Microsoft's Surface devices.
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