Apple Stores Worldwide Launch AR Art Experience
Today at Apple Stores worldwide, visitors are treated to an immersive experience with augmented reality (AR) art. The [AR]T Lab, in collaboration with the New Museum, presents the [AR]T Walk, showcasing works by renowned contemporary artists.
The [AR]T Walk is a co-curated experience that brings together leading artists from diverse backgrounds. On display are pieces by Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, John Giorno, Carsten Höller, and Pipilotti Rist. Each artist offers a unique perspective, transforming the physical space into a digital art gallery.
Currently, visitors can explore Nick Cave's 'Amass' at the Apple Store. This AR installation allows users to interact with a virtual sculpture that responds to their movements, creating a dynamic and engaging experience.
The [AR]T Walk at Apple Stores offers a fresh and innovative way to experience art. By combining technology and creativity, these AR experiences make art more accessible and interactive for visitors. The collaboration between the [AR]T Lab and the New Museum continues to push the boundaries of what's possible in the art world.
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