Apple Announces Euro Transition for Bulgaria: Pricing Changes & Dual-Currency Period
Apple has announced significant changes to its pricing and financial reporting structures in Bulgaria, ahead of the country's transition to the euro as its official currency on January 1, 2026.
The tech giant will implement comprehensive changes affecting pricing, subscriptions, and financial reporting across all Bulgarian transactions. Apps using Bulgaria as the base storefront may experience pricing updates in other storefronts to maintain equalization with the new euro price.
During a transitional period lasting until August 8, 2026, apps will display dual-pricing. Auto-renewing subscriptions, manually priced apps, and In-App Purchases will see pricing updated to euro values based on the statutory conversion rate of 1.95583 Bulgarian lev = 1 euro. Developers who selected the lev as their bank currency in Apple Store Connect will see automatic conversion to euros on December 1, 2025.
Refunds issued after January 1, 2026, will be processed in euros, regardless of the original purchase date. Sales and Trends reports and monthly financial reports will receive significant updates, with earnings split between BG and EU reports.
Apple's changes aim to facilitate Bulgaria's integration into the broader European economic framework. The transition to euro-based pricing and reporting will align Bulgarian transactions with the rest of the Eurozone, streamlining processes for both developers and users.
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