Amazon's Seller Assistant Evolves with AI for Smarter Merchandising
Amazon has bolstered its Seller Assistant tool, arming U.S. merchants with a smarter, conversational AI at no extra cost. The upgrade, powered by generative AI, will soon reach more countries.
Last year, Amazon introduced an AI tool to assist merchants in crafting product listings. Now, the Seller Assistant has evolved with agentic AI capabilities. It can generate custom ad concepts and brainstorm ideas through a chat interface.
The upgraded tool also offers inventory management, demand analysis, and shipment optimization. It identifies slow-moving products and suggests price markdowns. Moreover, it helps sellers navigate product safety regulations, customer service metrics, and compliance issues.
The AI can generate inventory plans with personalized recommendations, optimize product distribution, and suggest new product categories. It also provides marketing strategies and advises on entering new markets. Amazon's AI prowess extends to product recommendations and visual search tools.
Amazon's enhanced Seller Assistant, powered by generative AI, is now available to U.S. merchants. It offers a range of services from inventory management to marketing strategies. The rollout to additional countries is planned in the coming weeks, with details to be announced.
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