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Amazon incorporates Radio-Frequency Identification (RFID) into its cashierless technology, enabling apparel purchases through the smartphone application.

Cashierless shopping for items such as apparel, sports merchandise, headwear, and footwear is now a possibility due to a new feature.

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Cashierless shopping for soft goods such as clothing, fan merchandise, hats, and shoes now possible...
Cashierless shopping for soft goods such as clothing, fan merchandise, hats, and shoes now possible with latest feature.

Amazon incorporates Radio-Frequency Identification (RFID) into its cashierless technology, enabling apparel purchases through the smartphone application.

Casual Chat:

Hey there! Guess what? Amazon's upping their retail game yet again! They're incorporating Radio-Frequency Identification (RFID) into their 'Just Walk Out' technology, announced earlier this week. They've partnered with Avery Dennison, an RFID sensor and digital identification tech provider, to add this feature.

In stores featuring this technology, shoppers can pick up their chosen items, each tagged with a unique RFID tag, and pay as they exit through a gate using their debit or credit cards or by scanning their hand at an Amazon One terminal. This update enables consumers to shop for a wider range of items such as apparel, fan gear, shoes, and more soft goods.

Amazon's Just Walk Out tech is already popular, with over 70 Amazon stores and 85 third-party retailers using it. Recently, they piloted it at Climate Pledge Arena in Seattle, Washington, and following the trial run, deployed it at Lumen Field, home of the Seattle Seahawks.

Todd Humphrey, senior vice president of digital innovation and fan experience for the NHL's Seattle Kraken, shared his excitement about the experience, stating, "Amazon’s Just Walk Out technology with RFID allows for a fast and easy way for our fans to grab their favorite Kraken gear and get back to the game - and our fans loved the experience."

Beyond Amazon, businesses like Marymount University in Arlington, Virginia, and travel retailer Hudson have also incorporated this cashierless technology. Amazon has expanded the system to their Fresh grocery store concept and a Whole Foods Market in Washington, D.C. Interestingly, they've recently decided to focus on Amazon Fresh, Whole Foods Market, Amazon Go, and Amazon Style stores, instead of expanding their 4-Star, Books, and Pop-Up stores.

As Amazon adds RFID technology to their Just Walk Out system, other retailers are hopping onto the bandwagon, using identification tools to track inventory and reduce shrink. For instance, Uniqlo has started using RFID tools for self-checkout services and supply chain management as they expand globally.

In summary, Amazon's Just Walk Out technology, often integrated with RFID and AI, is gaining popularity beyond their own stores. It's being adopted in various environments such as smaller cities, sports venues, and hospitals, showcasing a broader reach for frictionless retail.

  1. Amazon has announced a pledge to further integrate technology in their retail industry, adding Radio-Frequency Identification (RFID) to their 'Just Walk Out' technology.
  2. Partnerships with tech providers like Avery Dennison will enable Amazon to expand the use of RFID tags on a wider range of items in their stores.
  3. With this update, shoppers can pick up items, pay, and leave stores without traditional checkout, enhancing the shopping experience for lifestyle products such as apparel, fan gear, shoes, and more.
  4. Amazon's Just Walk Out technology, already popular with over 70 Amazon stores and 85 third-party retailers, is being piloted and deployed in various locations, including Climate Pledge Arena and Lumen Field.
  5. Other businesses, such as Marymount University and travel retailer Hudson, have also employed this cashierless technology, signifying a growing trend in the retail industry.
  6. Amazon has decided to focus on Amazon Fresh, Whole Foods Market, Amazon Go, and Amazon Style stores, rather than expanding their 4-Star, Books, and Pop-Up stores.
  7. Other retailers are following Amazon's lead, adopting identification tools like RFID to track inventory and reduce shrink, with companies like Uniqlo using RFID tools for self-checkout services and supply chain management.
  8. The adoption of Amazon's Just Walk Out technology, often integrated with AI, is spreading to a variety of environments, including smaller cities, sports venues, and hospitals, demonstrating a broader reach for frictionless retail.

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