AI Transforms GTM Teams: 41% Plan to Drive Growth by Optimizing Efficiency
AI is transforming go-to-market (GTM) teams, with 41% of global B2B professionals planning to drive growth by optimizing efficiency. A new report, 'Unlocking Process Efficiency With AI', available on our website, highlights this trend. The report emphasizes the importance of addressing siloed processes and data inconsistencies before AI adoption.
AI can automate repetitive tasks like data entry, customer segmentation, and data normalization, freeing up GTM teams' time. It can also analyze and improve workflows, ensuring data consistency. However, AI accelerates existing processes, whether they are efficient or not. Therefore, focusing on the foundation and AI deployment is crucial for gaining efficiency and growth.
Our website offers resources to optimize processes, data, and technologies for AI deployment. AI supports scaling operations without relying on increased headcount, making it an attractive option for companies aiming to grow without significantly expanding their workforce.
AI is increasingly adopted by GTM teams to automate tasks, refine workflows, and reduce human error. With over 350,000 European SMEs supported by an EU financing initiative to improve energy efficiency, the focus on efficiency is clear. The 'Unlocking Process Efficiency With AI' report and our website's resources can guide businesses in leveraging AI for growth.
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