AI-powered Google now handles calls to stores for price comparisons on your behalf, securing the best deal for you. Here's the process.
**Google Enhances AI Capabilities with Deep Search and Gemini 2.5 Pro**
Google has announced a significant upgrade to its AI services, making advanced research tools more accessible to its premium subscribers. The new features, Deep Search and Gemini 2.5 Pro, are now available to Google AI Pro and AI Ultra subscribers in the United States.
The expansion of these features is a separate development from the AI call feature, which is currently limited to users subscribed to Google AI Pro or AI Ultra plans in the US.
**Deep Search: A Powerful Research Tool**
Deep Search, powered by Gemini 2.5 Pro, conducts extensive, multi-source research to deliver comprehensive, fully-cited reports for complex queries. It is particularly useful for in-depth research, such as job-related analysis, hobby inquiries, or major life decisions like purchasing a new house or financial analysis.
To use this feature, users need to search for services like "pet groomers near me" and then select the option "Have AI check pricing." The AI can assist in finding pet groomers, dry cleaners, and other services by gathering details from various businesses.
**Gemini 2.5 Pro: The Advanced AI Model**
Gemini 2.5 Pro is Google’s most capable AI model for complex tasks, providing access for "Reasoning, math & code" queries. This model is available in AI Mode on Google Search, allowing users to select it via a model picker for deeper, more sophisticated assistance.
**AI Mode: A Dedicated AI Experience**
AI Mode is a dedicated, optional tab in Google Search, providing a more sophisticated and reliable AI experience than standard AI Overviews. It integrates both Gemini 2.5 Pro and Deep Search capabilities, offering a more advanced and comprehensive AI-powered search experience.
**Availability and Pricing**
As of July 2025, Gemini 2.5 Pro and Deep Search in AI Mode are rolling out to Google AI Pro and AI Ultra subscribers in the United States. These features are available first on desktop web, with mobile support likely to follow.
No information was provided about the availability of these features outside the US or their pricing details.
**Student Offers**
Google is running special promotions, such as a free Google AI Pro plan for Indian college students (age 18+) through September 15, 2025, which includes Gemini 2.5 Pro, Deep Research, enhanced NotebookLM, and 2 TB storage. Standard student offers in some regions may have expired, but trial access may still be available.
**Subscription Comparison**
Google AI Pro and AI Ultra subscriptions provide access to Gemini 2.5 Pro, advanced Deep Search, and a suite of premium productivity and creativity tools. The full suite of features—including the most advanced model selection and Deep Search—requires a paid subscription to AI Pro or AI Ultra. Free users will still get some AI-powered experiences, but for the “full AI Mode experience,” a premium subscription is required.
For a quick comparison, here's a summary of the main differences between the two plans:
| Feature | AI Pro | AI Ultra* | |-----------------------------|----------------------------|----------------------------| | Gemini 2.5 Pro Access | Yes | Yes | | Deep Search | Yes | Yes | | AI Mode | Yes | Yes | | NotebookLM Enhancements | Enhanced | Likely Enhanced | | Veo 3 & Flow | Included | Included | | Whisk Image/Animation | Included | Included | | Google Workspace AI | Included | Included | | Storage | 2 TB | 2 TB (assumed) | | Availability | US, select markets | US, select markets | | Student Promotions | India, limited-time | Not specified |
*Details specific to AI Ultra beyond the above are not explicitly stated in the available sources.
The new AI services enhancement by Google, Deep Search and Gemini 2.5 Pro, are driven by artificial intelligence and are particularly useful for complex queries and in-depth research. These advanced research tools are available in AI Mode, Google's dedicated tab for a more sophisticated AI experience, and are accessible only to Google AI Pro and AI Ultra subscribers in the United States.
