AI company Largo.ai purchases QuMind to enlarge its AI-powered market analysis capabilities
In a groundbreaking move, global AI-driven solutions provider Largo.ai has announced the acquisition of QuMind, a London-based market research technology and consultancy firm. This merger aims to redefine the future of AI-assisted market insights and product development.
Enhanced AI-Driven Market Insights
Largo.ai's patented Simulated Audience technology creates high-quality digital twins—data-driven, authentic profiles representing real individuals—which deliver a 90% accuracy rate compared to traditional quantitative methods. This allows precise prediction of emotional reactions, likeability, purchase intent, and qualitative feedback through one-on-one chats with digital twin audiences.
Wider Accessibility and Faster Decision-Making
By integrating QuMind’s digital market insights and analytics platform with Largo.ai’s simulation tools, this combined offering will be made widely accessible to brands and agencies globally. Marketers can now obtain localized insights from diverse markets within an hour, blending both qualitative and quantitative data seamlessly.
Next-Generation Product Development Ecosystem
The deal aims to establish a fully automated ecosystem for product and advertising testing. This will accelerate innovation cycles by enabling smarter, data-backed decisions earlier in the development process, thus fine-tuning campaigns and reducing costly failures.
Market Expansion and Industry Reach
Largo.ai, already established with over 600 clients including Hollywood studios and major agencies, uses this acquisition to boost growth in the advertising and marketing sector with a new London presence. Leveraging QuMind’s established client relationships and market expertise, Largo.ai aims to expand its reach and impact.
A Seamless, Fully Automated Ecosystem
The combined companies aim to create a seamless, fully automated ecosystem that sets a new benchmark for next-generation product development. This merger is expected to transform market insights, product testing, and advertising evaluation worldwide.
Largo.ai's CEO and co-founder, Sami Arpa, expressed excitement about the acquisition, stating that QuMind shares their vision for redefining AI-assisted market insights. He further added that the merger will enable faster, more cost-effective, and highly accurate testing of products, concepts, and advertising campaigns, enhancing marketers' ability to reduce risks and maximize ROI.
QuMind, founded in 1999 and renowned for its ResTech platform that delivers actionable intelligence through advanced research tools, consumer panels, and data insights, will bring its deep expertise in digital market research to the table. Largo.ai's technology, when combined with QuMind's industry knowledge and expert team, is expected to enhance, not replace, human creativity and expertise in the marketing and advertising space.
With this acquisition, Largo.ai continues to demonstrate its commitment to leveraging AI for decision-making, accelerating innovation, and unlocking deeper audience understanding. The merged company is poised to set new standards in the market research and product development sectors.
- The acquisition of QuMind by Largo.ai, a global AI-driven solutions provider, will extend the accessibility of their AI-assisted market insights and product development solutions to businesses worldwide, employing the technological expertise of both companies in the realm of artificial intelligence.
- Largo.ai's alliance with QuMind, a London-based market research technology and consultancy firm, aims to introduce a seamless, fully automated next-generation product development ecosystem that will employ the advanced business and research insights provided by QuMind, enhancing AI-driven decision-making and driving innovation in the marketing and advertising industry.
