Advertising tech firm Azerion strengthens alliance with Adsquare, broadening collaboration in Latin America, Middle East, and the US markets.
On September 18, 2025, Azerion, one of Europe's largest digital advertising and entertainment media platforms, publicly traded on EURONEXT under ticker AZRN, announced an expanded partnership with Adsquare, a global location intelligence company. This strategic alliance now sees Adsquare's solutions fully integrated into the Azerion platform, extending their collaboration to cover Latin America, the Middle East, the United States, and several new European countries.
The partnership centres on Adsquare's full integration into the Azerion Data Marketplace, providing advertisers with access to comprehensive audience data segments across all new regions. This move addresses the growing advertiser demand for consistent targeting and measurement capabilities across different geographical markets and media channels.
The technical architecture enables real-time data synchronization across all supported geographical markets, ensuring seamless cross-channel measurement. The measurement framework provides standardized metrics across different media channels and geographical markets, including footfall, exposure, and impact analysis.
Adsquare's data solutions offer audience targeting, omnichannel measurement, and insights and attribution. The partnership extension includes countries beyond the previous European markets such as the United States, Canada, Australia, and New Zealand.
The collaboration addresses the increasing importance of location intelligence for programmatic advertising. Campaign activation occurs through unified workflow management, allowing advertisers to launch omnichannel campaigns across multiple regions simultaneously. This extends omnichannel advertising capabilities across Digital Out of Home (DOOH), mobile, and audio channels.
Data processing adheres to regional privacy regulations across all supported markets, ensuring compliance with GDPR in European markets and CCPA for United States operations. The partnership enables location-based targeting and behavioral audience segments globally, providing advertisers with a powerful tool to reach their target audiences effectively.
Founded in 2014, Azerion has become one of Europe's largest digital advertising platforms. This expanded partnership operates through direct API integration between Adsquare's location intelligence platform and the Azerion Data Marketplace, further strengthening their position in the digital advertising industry.
In summary, the expanded partnership between Hawk by Azerion and Adsquare promises to revolutionise the way advertisers approach their campaigns, offering a unified, privacy-compliant, and global solution for audience targeting, measurement, and insights in the digital advertising landscape.
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