Advertising firm m/SIX welcomes Belinda Smith as its new CEO for the Americas region
Belinda Smith has joined the global media network m/SIX as its new Americas CEO, a move that signals a significant expansion for the agency. Smith, who previously served as the head of global marketing intelligence at Electronic Arts, brings a wealth of experience and insights to her new role.
Smith's positive impression of m/SIX was formed during her initial meetings with the team back in 2017. It seems her previous interactions with the agency may have influenced her decision to join, as she expresses excitement about leading the m/SIX team.
m/SIX, a global media network, operates in the U.S., Canada, Mexico, Argentina, and Uruguay. The agency's talent, leadership, strategic thinking, and solutions, according to Smith, are unmatched in the agency world.
Electronic Arts, a leading name in the gaming industry, selected m/SIX as its global strategic external partner last year, handing over its media responsibilities to the agency. Although Electronic Arts handles much of its media in-house, the partnership with m/SIX underscores the agency's reputation for excellence.
In her new role, Smith will oversee the agency's operations in the U.S., Canada, Mexico, Argentina, and Uruguay. She reports to Jess Burley, the global CEO of m/SIX. Although there is no available information that Jess Burley reports to Belinda Smith, their professional connection or reporting line cannot be confirmed from the provided data.
Smith's role at Electronic Arts may have given her valuable insights into the media industry, which she will undoubtedly bring to bear in her new position at m/SIX. This is a new role at the agency for Smith, and her leadership is expected to drive growth and success for m/SIX in the Americas.
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