Adverity Raises $120M to Transform Marketing Performance with Data-Driven Insights
Adverity, an Austrian-based marketing analytics platform, has secured $120 million in a Series D financing round, led by SoftBank Vision Fund 2. The round, closed in August 2021, also saw participation from existing investor Sapphire Ventures. Founded in 2015, Adverity aims to transform marketing performance through data-driven insights.
Adverity, under the leadership of CEO Alexander Igelsböck, provides an intelligent data and analytics platform for marketing, sales, and e-commerce teams. The platform, accessible via https://www.adverity.com, simplifies ROI demonstration by transforming siloed data into actionable insights across channel spend. Adverity has automated data integration from hundreds of sources, delivering a single view of marketing, sales, and e-commerce performance across a business.
The Series D financing round, amounting to $120 million, will support Adverity's mission to empower marketing, sales, and e-commerce teams with intelligent data-driven insights. The company, based in Austria, continues to grow and innovate in the marketing analytics space.
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