Ad Agency Droga5 Outlines Strategy to Reclaim Creative Prominence
In the roaring 2010s, Droga5 shone like a beacon.
This innovative agency had soared to iconic heights, renowned for its revolutionary work with big-league clients such as Under Armour, The New York Times, Puma, and Microsoft. David Droga, the man behind the curtain, stepped out from his Aussie origins and into global admiration, becoming one of the most revered creative minds of the decade - possibly the 21st century!
In 2019, the agency's prestige was rewarded with a blockbuster $475 million acquisition by consulting titan Accenture, catapulting Droga5 to the core of Accenture Song's marketing forces. By 2020, ADWEEK crowned Droga5 its first Agency of the Decade.
However, finding its footing under a new owner was no easy task.
Fast forward to 2025: Droga5 thrives as a creative behemoth within Accenture Song. Let's take a peek at its current state:
Transformation and Leadership
- Global Creative Leadership: Enter Barbara Humphries and Damon Stapleton, the new Co-Chief Creative Officers driving change across Droga5's global offices[1][5].
- London Office: Droga5 London's undergoing a dramatic shift as part of Accenture Song's strategic realignment in the UK. Now, Bill Scott presides as CEO, Tara Ford towers as Chief Creative Officer, and Will Hodge takes charge as Chief Strategy Officer. Tara Ford, an experienced leader who once headed Droga5's Australian and New Zealand offices, brings her creative prowess to the London scene, her mission to foster innovative thinking[2][4].
Expansion and Growth
- Business Growth: Over 1,000 creative minds now fill various offices worldwide, from South America and Japan to the US and UK[3].
- Ambitious Plans: With plans to double its business in the next three years, Droga5 is committed to creative brilliance and a lasting global impact[4].
Continued Success and Recognition
- Creative Triumphs: After being named Agency of the Decade by ADWEEK in 2020, Droga5 hasn't slowed down. Tara Ford, now CCO in London, continues to lead award-winning campaigns, demonstrating her knack for Cannes Lions Grands Prix wins[4][5].
In a nutshell, Droga5 continues to reign as a trailblazing creative powerhouse within Accenture Song, with an emphasis on global growth, groundbreaking creativity, and strategic leadership.
- The acquisition by consulting titan Accenture in 2019, valued at $475 million, marked a significant milestone for Droga5.
- David Droga's creative mind and famous agency, now under the umbrella of Accenture Song, is thriving in 2025.
- With the addition of co-Chief Creative Officers Barbara Humphries and Damon Stapleton, Droga5 is undergoing a transformation, driving changes across their global offices.
- Here in 2025, Droga5, the agency crowned ADWEEK's first Agency of the Decade, plans to double its business within the next three years, demonstrating a commitment to creative brilliance and lasting global impact.
